Writings
Notes on marketing, code, and the small things I build in between.
What ten years in startup marketing taught me about shipping
Growth hacks fade. The habit of shipping something small every week doesn't — notes on turning a decade of campaign work into a habit of shipping small, testable things.
Read article →I let Claude write my first real side project
A weekend log of pairing with an AI agent to ship a small habit tracker — what it got right, what I had to redo by hand.
Read article →Dashboards nobody reads (and how I fixed mine)
Notes on turning Looker Studio noise into three numbers people act on, and why fewer charts made the team faster.
Read article →Leaving employee #1 energy behind
Reflections on stepping away from a company I helped build for six years, and what building in public taught me next.
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