Digital marketer, coder and tech enthusiast.

Hey there, I'm Sai Heng, a digital marketer with a passion for building great products. I have a decade of experience working with tech startups based in Singapore.

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Experience

Soho.com.au

March 2017 - Dec 2022

Product Operations Manager

Digital Marketing Manager

Digital Marketing Specialist

As employee #1, I worked closely with founder to build and scale an online marketplace for real estate in Australia. I grew from a marketing specialist to a VP of Operations. While my primary role was in digital marketing and analytics, I had the opportunity to be involved with other aspects of the business, such as data, application development, dev ops, sales, and even hiring.

Google Analytics
Google Search Console
Google Ads
Facebook Ads
GetVero
Segment
Mode Analytics
Looker Studio
BigQuery
Postgres

AdParlor

Sep 2016 - Dec 2016

Marketing Analyst

Adparlor is a social ad specialist media agency. I assisted the marketing operations team to optimise their cost-per-lead campaigns and lead nurturing funnel and to qualify leads ready for the sales team.

Hubspot
Salesforce
Mailchimp
Google Analytics

TradeHero

Oct 2013 - May 2015

Digital Marketing Specialist

TradeHero is a social trading mobile app that allows users to copy trade on real or mock accounts. Ran and optimise ad campaigns as well as worked with partners to acquire and retain users in South East Asia and China.

Localytics
Google Analytics
Facebook Ads
Mailchimp
MobileAppTracking
MsSQL

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